Relevant Work History
Search Information Architect
Daedalus Information Systems
Seattle WA
1998 to Present
Daedalus Information Systems is my sole proprietor consulting practice that offers clients information architecture and user experience design services along with Web and Enterprise search engine optimization (SEO) and search engine marketing (SEM/PPC). Member of Google Engage for Agencies Program.
Sample projects:
•Ecommerce client (Paladin/Sapient: January through April 2011): onsite consulting for large ecommerce platform migration that included stakeholder documentation and developer guidance
•Region-wide medical center: SharePoint 2010 search engine configuration for education resource
•National accounting firm: site redesign search engine optimization
•Long Island acting schools: managed PPC campaign
Director of Search Services
Ascentium
Bellevue WA
June 2006 to August 2010
Created search discipline and pricing structure for Web search engine optimization (SEO), enterprise search configuration and search engine advertising services (SEM/PPC)
•SEO clients include: Microsoft (multiple sites), Washington State Department of Commerce, UW Medicine, Oldcastle Precast, Bill & Melinda Gates Foundation
•SEM clients included: Microsoft, People to People, OldCastle Precast
•Developed SEO collateral: deliverables templates, presentations, RFP content, client sales materials
•Trained internal and external delivery resources
Developed Content Creators Workshop to educate content providers on how to produce optimized content
•Workshops clients include: Lake Washington School District, University of Washington Medicine, Washington Department of Commerce, Microsoft
Named Outstanding Contributor by Microsoft Partner group in 2008 for successful evangelization of Microsoft Office SharePoint Server 2007 search
FAST ESP Partner, Amazon Webstore Partner, Microsoft Gold Partner
Web Producer
Microsoft Corporation
October 1999 to June 2006
Redmond WA
Information Architecture
Windows Server System Reference Architecture redesign
Designed first iteraton of Microsoft Licensing (http://www.microsoft.com/licensing/)
Founded Microsoft Information Architects, a cross-discipline, global community of practice with 300+ members
Search Engine Optimization
Created SEO process that reduced failed searches on SQL Server product site by 10%
Evangelized best practices to group with multiple training sessions
Managed daily site production for as many as eight-enterprise server Web sites concurrently
Initiated, designed, and produced new platform Feature Adoption Guide that reduced training time and Help Desk usage
Received Content Development & Delivery Group 2002 Vision Award
Content Coordinator (Microsoft Corporation)
S&T Onsite
Seattle WA
April 1999 to October 1999
Content traffic and production preparation for Microsoft Training and Certification, SQL Server and BackOffice Server product websites that included stakeholder and developer relationship management
Produced site specifications, build-outs, and site maps
Data Administrator
MediaPassage Incorporated
Seattle WA
January 1995 to August 1998
Constructed and maintained a 7200-record database of newspaper advertising rates and production schedules
Supervised quarterly data verification and database refresh process
Provided client specified market placement research
Trained and supervised support staff
Creative Director
Kaye-Smith Productions
Seattle WA
February 1993 to September 1994
1993 – 1994
Created and developed business-to-business instructional media package that included documentary film and 80-page workbook on job loss. I researched topic area and outlined media approach, developed print materials, wrote documentary film script and negotiated rights usage for outsourced materials
Project Development & Content Management
Warner Brothers Studios; Kings Road Productions; Metro-Goldwyn-Mayer Studios; United Artists Studios; Charles Fries Productions
Los Angeles, CA
September 1980 to February 1993
Acquired and developed content for feature film and television projects
• Negotiated acquisition of content properties
• Determined project delivery schedules
• Developed and maintained relationships with key content providers
• Created script analysis and production suitability reports
• Designed and delivered sales presentations to third-party financiers
• Developed project-tracking system
• Supervised a studio story department with a staff of 14 covering 3 unions
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