Search Engine Optimization
Search Engines are machines that use brute force to assemble a list of items that matches a searcher's query. It is possible
to leverage some of this brute force so that searchers looking for what you have find what they are looking for when using a search engine.
This is Search Engine Optimization.
Microsoft Enterprise Servers Web sites
When too many customers were getting no results using Search, I performed an optimization analysis of our sites and developed simple
for maximizing the effectiveness of the MSCOM search engine while minimizing our customer's pain.
- Failed searched were reduced by 10%
- This methodology was rolled out as a best practice to the rest of the organzation
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Improving Search PowerPoint slides
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TechNet Pathfinder
The TechNet Pathfinder is an example of Social Bookmarking where subscribers are able to store links to on a personalized page
on the TechNet Web site. Subscribers will be able to associate meaningful tags [metadata] to these links, share these tags out
with other subscribers, and follow the tags of other subscribers to enhance discovery of important information.
- Addresses a significant and consistent customer pain point of finding information on the TechNet site
- Provides meaningful informationt to TechNet site managers on what content is resonating with Subscribers
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Pathfinder Presentation with audio
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